The Jan 20 #tourismchat focused on the Best Practices for E-Newsletters in the age of Social Media (transcript). You can also download the transcript as a PDF.
Here are my chat highlights:
- Many of the chat participants thought e-newsletters shouldn’t be sent out more frequently than monthly or quarterly
- Some topics to include in your e-newsletters are blog content, promotions, contests, new products and events/calendar link (from Joe Vargo)
- Niche markets for e-newsletters include arts, culinary, shopping, gardening, group travel, industry partners and general consumer/travel (from Buffalo Niagara)
There was much more conversation about how destinations are connecting their e-newsletter to social media, building their contact lists and e-newsletter providers so definitely check out the chat transcript!