Guide to Social Media Logos
Buffer has a great list of logo guidelines and brand colors for social media networks. It’s always up-to-date and is a great resource to bookmark. Check it out: https://blog.bufferapp.com/social-media-logos
Instagram’s New Look
Instagram revealed a new, more colorful look and updated app last week. The inspiration for the new app icon was from the Instagram community – which shares more than 80 million photos and videos every day – and their vibrant and diverse storytelling. Meanwhile, the app interface is now mostly white and black, a…
Have selfies gone too far?
The selfie trend went a little further today. A 26-year-old British hostage took a photo with the EgyptAir flight hijacker. No word on why (yet). Screenshot from Gizmodo.
Happy 10th Birthday, Twitter!
Twitter enters the double digits today! To celebrate, many Twitter users are expressing their happiness with the #LoveTwitter hashtag and posting their #FirstTweet. To find your (or any user’s) first tweet, go to https://discover.twitter.com/first-tweet and enter your Twitter username. Starting in 🇦🇺 on 3/21 and moving across the 🌍, we thank you for 10 incredible…
LinkedIn Advertising Update
LinkedIn added new targeting features to their advertising platform earlier this month. The new LinkedIn Account Targeting allows advertisers to enter a list of companies to target, which is then cross-referenced with LinkedIn’s huge network. Targeting options: Location (required field): You can select multiple locations from the continent to the city level Company Name (current…
Instagram’s Updated Feed
Instagram recently announced a change to a user’s feed. Similar to Facebook’s news feed, Instagram will be displaying the posts that you care about first. From their blog post: The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person…
Pennsylvania’s new tourism brand
Pennsylvania unveiled their new logo and tag line earlier this week – Pursue Your Happiness! Pennsylvania’s place in U.S. history — as the birthplace of American independence — provides the perfect starting point for a statement that sets the foundation for translating Pennsylvania tourism into a tagline, visuals and creative brand messaging. Life. Liberty. The…
Facebook Live Video
Facebook Live Video has been available to all users and Facebook pages for a little more than one month now and I’ve already seen a few destinations using it. As with any of your social media efforts, it’s essential to have a strategy or plan in mind before you tap that Live Video button and…
Facebook Canvas Ads
Facebook recently launched Canvas ads – a new, interactive ad experience specifically designed for mobile devices. It’s easy to showcase products in Canvas and, with the focus on photos and videos, this ad is perfect for destinations. Users can scroll on images or swipe through a gallery, both of which can generate inspiration to travel.…
Instagram Community Management
Managing your brand’s Instagram account(s) just got easier! Instagram recently added the option to switch between multiple accounts on their app! Check out the official announcement here. To add an account, go to your profile tab and click the Options gear icon. At the bottom of this page, you’ll see Add Account. Once you’re logged…