Last week’s #tourismchat focused on crisis communication and it was discovered that even though we all know how important a crisis communication plan is, many of us don’t have one in place yet. You can read the entire chat transcript but here are some of the key takeaways.
If you need a place to start, check out the Crisis Communications Blueprint (pdf) from the Ohio Tourism Division, courtesy of Joe Vargo.
For a great case study, here is VISIT FLORIDA’s marketing response on the Gulf Oil Spill, courtesy of Will Seccombe.
Crises also occur on Facebook. Thanks to @TourismCurrents for sharing these 7 practical steps to managing a Facebook crisis.
What is your experience with crisis communication?