I “like” a lot of CVBs on Facebook. Ok, that’s probably an understatement. The truth is that I’m a fan of hundreds of CVBs. As you can imagine, I see a fair share of the good, the bad and the ugly when it comes to CVB Facebook posts.
It takes very little effort to create a quality post. Sure it’s easier to link your Facebook updates to your twitter account or to use tools like HootSuite or TweetDeck to update your Facebook page but it’s well worth the extra minute to create an engaging posts that contains a link, image and quality copy.
And why should you use do this? To increase the interaction from your fans. Whenever someone “likes” or comments on your post, the interaction is displayed on their wall, visible to all of their friends. It’s this social aspect that makes Facebook such a great fit for the tourism industry.