Facebook Live Video

Facebook Live VideoFacebook Live Video has been available to all users and Facebook pages for a little more than one month now and I’ve already seen a few destinations using it.

As with any of your social media efforts, it’s essential to have a strategy or plan in mind before you tap that Live Video button and start broadcasting.

Here are three tips to get you started:

  1. Tell a story: One video I watched was of a palm tree. Sure, the sunny destination was a nice change from Chicago’s winter but I felt like I was watching a webcam. More activity would have been nice.
  2. Don’t be afraid to get in front of the camera (or at least talk) during the video: Write a script or some talking points for the video. There’s no need to talk through the entire video but providing additional details or tips about the location is a nice touch.
  3. No one likes a shaky camera: If your subject is stationary, use a tripod. If you’re walking around with the camera, try a monopod or smartphone video stabilizer. If someone will be speaking on video, use a lapel microphone. Be mindful of lighting as well.

I’d love to see your Facebook Live Videos! Share your links in the comments below.

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