Facebook Live Video

Facebook Live VideoFacebook Live Video has been available to all users and Facebook pages for a little more than one month now and I’ve already seen a few destinations using it.

As with any of your social media efforts, it’s essential to have a strategy or plan in mind before you tap that Live Video button and start broadcasting.

Here are three tips to get you started:

  1. Tell a story: One video I watched was of a palm tree. Sure, the sunny destination was a nice change from Chicago’s winter but I felt like I was watching a webcam. More activity would have been nice.
  2. Don’t be afraid to get in front of the camera (or at least talk) during the video: Write a script or some talking points for the video. There’s no need to talk through the entire video but providing additional details or tips about the location is a nice touch.
  3. No one likes a shaky camera: If your subject is stationary, use a tripod. If you’re walking around with the camera, try a monopod or smartphone video stabilizer. If someone will be speaking on video, use a lapel microphone. Be mindful of lighting as well.

I’d love to see your Facebook Live Videos! Share your links in the comments below.

Leave Comment

Your email address will not be published.