Foursquare’s branded pages and lists

Ever since my #geekcation in Chicago (an excuse to work on Explore Chicago’s Foursquare badges), I’ve said that I would love to see a CVB create a Foursquare guide. Well this is it! Foursquare recently allowed brands to get pages for free and also unveiled a new lists feature on Monday.

What does this mean for you? Get your CVB on Foursquare. Now.

It’s easy to create a page. All you need is a graphic, description and a branded twitter account to get started. Once you’re ready with that, it’s time to add a few tips. You have to add at least 5 tips when you create your page. What’s great about these tips is that they come from your “official” brand and not a personal account.

Lists are an excellent way to group Foursquare venues together into themes, whether it by a list of museums, BBQ restaurants or even neighborhood guides. Three CVBs that have already created Foursquare lists are Visit Savannah, Baltimore and Tuscarawas County CVB.

It’s now easier to find craft beer in Savannah. In Baltimore, you can explore history with the War of 1812 Bicentennial Celebration list or explore more of the city with the Baltimore Race Week list when you’re in town for the Inaugural Baltimore Grand Prix. Tuscarawas County CVB created lists for golf courses, lodging and museums/attractions. Check out these other lists for more examples.

Foursquare users can follow your page and each list so be sure to use the Foursquare logo and promote your efforts on your website, blog, e-newsletters and other marketing material. Any place that you’ve added the twitter and Facebook logos.

Have you created a page or lists for your CVB yet?


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