LinkedIn added new targeting features to their advertising platform earlier this month. The new LinkedIn Account Targeting allows advertisers to enter a list of companies to target, which is then cross-referenced with LinkedIn’s huge network.
- Location (required field): You can select multiple locations from the continent to the city level
- Company Name (current employer listed on member’s profile)
- Company Industry
- Company Size
- Job Title
- Job Function
- Job Seniority
- Member Skills
- Member Schools
- Fields of Study
- Member Groups – up to 100 active groups
- Member Gender
- Member Age
Note: A maximum of 100 selections are permitted per targeting option. All of the targeting options offered are subject to change.
For more information, check out the LinkedIn Account Targeting – Overview and Frequently Asked Questions in the LinkedIn Help center.
Photo credit: Nan Palmero