Pennsylvania’s new tourism brand

Pursue HappinessPennsylvania unveiled their new logo and tag line earlier this week – Pursue Your Happiness!

Pennsylvania’s place in U.S. history — as the birthplace of American independence — provides the perfect starting point for a statement that sets the foundation for translating Pennsylvania tourism into a tagline, visuals and creative brand messaging.

Life. Liberty. The pursuit of happiness. In Pennsylvania, we hold these truths to be as self-evident today as they were in 1776.

Go to to learn more about this or check out their YouTube video below.

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