Pennsylvania unveiled their new logo and tag line earlier this week – Pursue Your Happiness!
Pennsylvania’s place in U.S. history — as the birthplace of American independence — provides the perfect starting point for a statement that sets the foundation for translating Pennsylvania tourism into a tagline, visuals and creative brand messaging.
Life. Liberty. The pursuit of happiness. In Pennsylvania, we hold these truths to be as self-evident today as they were in 1776.