Social Commerce

From Groupon to Facebook Deals, people like to share information about what they’re purchasing, especially when a discount is involved. But not only are they talking about it online, they’re also purchasing socially. Imagine checking items off your shopping list without ever leaving Facebook. It’s happening. Companies such as JCPenney and GNC are selling products via a Shop tab on their Facebook pages. They’re making it very easy to shop and share. All within Facebook.

Here are three sites you should keep an eye on:

  • The founders of Groupon have recently launched Pawngo, an online pawn shop. You tell Pawngo about your item. After an assessment, Pawngo emails an offer. If you accept the offer, send the item to Pawngo and you’ll receive a direct deposit. It’s that easy.
  • Housefed is a site similar to Foodspotting where you post photos of food but the main difference is that these photos are of homemade dishes. You’ll soon be able to book a reservation to a “local meal” cooked by another Housefed user. Foodies are using this site not only to connect and discuss cooking tips with other Foodies but also to promote and sell their goods. It’s like Etsy for the culinary world.
  • Zaarly is a new site that allows you to buy and sell goods and services to others in your local community. You can post what you’re looking for and how much you want to pay. Or you can list a hobby/side job and post your fee on the site. Think of it as networking at an online neighborhood block party.

As connected as we are across the world, social commerce is starting to become more niche and local. And why wouldn’t it? What’s better than finding a community of people with similar interests who actually live close to you?! It’s a great way to combine your online and offline worlds.

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