The #tourismchat on December 16 focused on social media contests. Here are some of the highlights:
– apps, like Wildfire, make managing social media contests very easy
– determine the goal of your contest: build fan base, gain photo assets, etc
– have Terms and Conditions set in place, especially if public voting is involved
– shorter contests work well on twitter, especially when the call to action is simple, like retweeting something
– Facebook contests can be longer but don’t let the voting phase get too long as it can lead to contest fatigue
– Facebook revised their Promotion Guidelines on December 1
As always, you can read the full #tourismchat transcript on wthashtag or check out this beautiful pdf version.
What are your best practices & success stories when it comes to social media contests?
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