Social Media Contests

The #tourismchat on December 16 focused on social media contests. Here are some of the highlights:

– apps, like Wildfire, make managing social media contests very easy

– determine the goal of your contest: build fan base, gain photo assets, etc

– have Terms and Conditions set in place, especially if public voting is involved

– shorter contests work well on twitter, especially when the call to action is simple, like retweeting something

– Facebook contests can be longer but don’t let the voting phase get too long as it can lead to contest fatigue

– Facebook revised their Promotion Guidelines on December 1

As always, you can read the full #tourismchat transcript on wthashtag or check out this beautiful pdf version.

What are your best practices & success stories when it comes to social media contests?


  1. Pingback: What Businesses Need to Know About Social Media Contests | GannettLocal Redesign

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