CVBs on Pinterest, June 2013 update

Let’s take a look at where CVBs stand on Pinterest! Some accounts have reached a few milestones worth noting in this update. *data collected May 30, 2013. Los Angeles has over 30,000 followers now. VisitSavannah Georgia has nearly 25,000 and Pure Michigan will probably be the next DMO to reach 10,000 followers. Other top accounts…

CVBs on Pinterest: March 2013

It’s been an ENTIRE year since I started tracking CVBs on Pinterest! Can you believe it? Me neither. Since my first update (February 22, 2012), there has been amazing growth in the number of pinning CVBs. On Feb 22, 2012, there were- 34 US destinations 3 international destinations 8,041 pins 640 boards 15,575 total followers…

CVBs on Pinterest: February Update

2013 got off to a great start on Pinterest. Many CVBs have seen incredible growth in followers and are being more strategic about their Pinterest efforts. Los Angeles (18K followers) is starting to catch up to VisitSavannah Georgia (21K followers). Colorado Tourism, Beverly Hills, Visit Austin Texas and Pure Michigan all have over 5K followers…

CVBs on Pinterest: January Update

2012 closed with 420 US CVBs and DMOs on Pinterest! I posted a lot of stats last month so let’s just get into the ranking! If you’re interested in how the State DMOs compare, check out this list: And as always, if you know of any CVBs not on my CVBs on Pinterest board, please…

CVBs on Pinterest: December Update

We’re almost ready to close out the year! Will a more active Pinterest account be on your 2013 to-do list?

Most DMOs have stopped pinning all together. From data collected on December 3, 145 DMOs did not pin at all during the entire month of November. That’s 35% of the total amount of DMOs. And approximately the same amount (151 DMOs) pinned 20 or less pins during the month. That’s about one pin per weekday. Some may say that’s enough activity but I feel that DMOs should pin more frequently than that. Here’s the total breakdown:

Who were the most active pinners in November? Boston USA, Explore Georgia, VisitSavannah Georgia, Panama City Beach and Lake County Ohio Visitors Bureau take the lead.

In terms of total pins, VisitSavannah Georgia, Visit Philly, Explore Georgia, Boston USA and Temple CVB rank at the top of that list. Here’s the breakdown of all 413 DMOs: …

CVBs on Pinterest: November Update

Another month has gone by and my list of CVBs on Pinterest has grown to nearly 400 DMOs!

Below are the rankings for 396 DMOs, sorted by total followers. Pinterest data in this blog post was collected on November 1, 2012.

Best Practices

As I was collecting my data, I came across several inconsistencies in how accounts were branded. Here are a few details that should not be missed.

Profile Picture: Some logos are too small while others are cropped strangely to fit into a square. Be sure to upload a logo or photo that is at least 165×165 pixels but Pinterest recommends 600×600 pixels. If you don’t already have a square logo, get one designed right away. You can use it on Twitter, Facebook and nearly all of your social media channels.

Profile: If I’m unsure whether a profile is official or not, I usually click on their website link and look for “CVB” mentioned somewhere on the site. There are a lot of travel agencies, especially for international destinations, that are using “Visit” or “Explore” followed by the destination’s name. I tediously check this because I want my list to only contain official CVBs and DMOs, not travel agencies, chambers, cities, etc.

Several accounts do not list websites in their profiles. Why is this important? Pinterest now allows you to verify your website and displays a check mark on your profile page as well as in search results.  Check out VisitSavannah Georgia as an example.

You also have the option of listing your Twitter and/or Facebook profiles. The problem with this right now is that you can’t list a Facebook page, just a Facebook profile. My recommendation would be to list your Twitter account here but do no link them together so that all of your pins automatically tweet. I feel that all organizations and businesses should have a social media content strategy and that linking accounts so things automatically tweet can easily produce over-sharing and possibly lead to people unfollowing your account.

Business Account: Pinterest just rolled out an option for businesses last week. You can convert your account to a business account by going to Currently there doesn’t seem to be a lot of benefits for converting your account but since Pinterest is working on separating business accounts from personal accounts, there must be a plan to help businesses promote themselves better on this platform. Will it be free? My guess is that eventually there will be some sort of fee for specific business features or advertisement in the future.

Who are the most active DMOs?

CVBs on Pinterest: October Update

My list of DMOs on Pinterest now has more than 450 international and domestic DMOs! Below is the list of 317 US destinations, ranked by number of total followers, as well as a breakdown in terms of followers, pins and activity. Followers: 20 DMOs have more than 1,000 followers 8 DMOs have more than 2,000…

CVBs on Pinterest: June update

My list of DMOs on Pinterest has grown to 360 international and domestic DMOs! I’m also now tracking 254 US destinations monthly. Below is the list of US destinations, ranked by number of total followers.

But first, a few stats:

A total of 6 CVBs have pinned over 1,000 pins:

There are 5 CVBs with more than 1,000 followers:

VisitSavannah Georgia stands at the top of the list for gaining the most new followers this month, a total of 1,307 new followers. The next highest 5 CVBs:

Two CVBs stand out as being the most active in terms of new pins added this month:

Out of the 254 US CVBs, there were 197 active CVBs who pinned at least 1 pin during the past month and 57 inactive CVBs who did not pin at all this past month.

Here’s the list of US CVBs, ranked by total followers:…

CVBs on Pinterest: May update

Welcome to the May update for CVBs on Pinterest! The list of destinations using this virtual pinboard is now at a total of 340 international and domestic DMOs — an increase of 46%, or 107 additional destinations!

Below you will find rankings of the 237 US destinations by number of total followers and the number pins. You will also find a google doc with all 340 DMOs so you can easily find and follow your favorite destinations.

Before we get to the rankings, here are some mouth-watering stats about the growth seen from April to May. Please note that with the increase of destinations, I was unable to gather all of the stats in the same day because I’m tracking each DMO manually and the process is a bit time-consuming. The stats listed in these rankings were collected between May 20-22.

As in the April update, the total number of followers is used here. Many of the DMOs have more followers on specific boards than listed as the total number. In some cases, those numbers are almost double the amount. The number of followers per board is more valuable as a stat but it’s impossible for me to track all of those figures.

Growth by number of total followers

Pure Michigan nearly doubled their amount of total followers this past month and takes the lead for the most new followers – 513 of them! Visit Savannah Georgia has been steadily increasing every month and received 282 new followers. Newcomer Visit Estes started with 5 followers on April 22 and ended with 192 followers – an increase of 187 total followers.

Almost half of the accounts (44%) received less than 20 new followers this month. Take a look at the breakdown:

Growth by number of pins

The top 10 most active accounts, in terms of new pins added this month are the following:

  1. Visit Savannah Georgia: 456 pins
  2. Visit Houston: 255 pins
  3. Virginia is for Lovers: 226 pins
  4. Visit Philly: 222 pins
  5. Visit Bloomington: 209 pins
  6. Temple CVB: 208 pins
  7. Atlanta Georgia: 196 pins
  8. Visit Nebraska: 193 pins
  9. Land of Lincoln: 174 pins
  10. Explore Georgia: 172 pins

Nearly half of the accounts (45%) added 1-30 new pins this month while 20% of the accounts were inactive with no new pins. Here’s the rest of the breakdown:

CVBs on Pinterest: April update

It’s time for another update! My list has now grown to 181 CVBs on Pinterest, not including international destinations. I’ve been tracking these basic stats weekly but it takes nearly 2 hours each Sunday to keep up so I’ll be changing my strategy soon.

What I’m seeing: the CVBs that pin daily, or almost daily, see a gain of 20+ followers each week. Those who don’t pin weekly have almost no growth at all. Of course, the larger destinations see a larger weekly growth. And so do those accounts who have a larger following. Everything seems to be proportionate on size and activity, as it should be.

Taking a break from extra analysis this month, I’m just going to share lists and resources in this post.

When I talk about “followers” below, I mean the amount of people following the entire CVB account / all of the CVB’s boards. Typically certain boards will have a LOT more followers than the entire account but it’s not possible for me to track the cumulative number of followers across all the boards each CVB has. I don’t have a script so I track everything manually and it may be hard to believe, but I do have interests other than social media.

CVBs, ranked by account followers

CVBs, ranked by number of pins…