Tourism Talk: Daniel Horsch and #SoMeT12

If you’re interested in social media and the tourism industry, you’ve probably heard of SoMeT. The conference is happening this week in El Paso.

That’s right. El Paso.

Seems a little random, right? Wrong. Daniel Horsch and the El Paso CVB had a great team working with a solid strategy to bring the social media tourism conference to west Texas.

Here’s what Daniel had to say about SoMeT, social media and living the life of a Tourism Geek.

What was your role with the CVB? How long did you work there and how long have you worked in the tourism industry?

I served as the Social Media Coordinator with the El Paso CVB from August of 2010 through May of 2012. Before I broke into the tourism industry, I was a television reporter in the local news biz.

Besides winning SoMeT, what were some of your previous social media successes?

Before SoMeT, my biggest success was getting the opportunity to build Visit El Paso’s social media presence. I was fortunate enough to have a great support staff and a community that understood the importance of social media. In less than two years, we had become THE source for information about what’s going on in the city of El Paso.

How do you see social media further changing in the tourism industry?…