Many international DMOs have recently started to use Pinterest as another platform to promote their destinations. Since my list was created in mid-February, there has been a significant increase — from 3 to 26 international DMOs on Pinterest, as of March 10.
Of these 26, there are only 10 DMOs that have solid accounts with 75 or more pins. The chart on the right depicts the top 10 international DMOs with the most pins.
Visit Norway is clearly leading the way with 300 pins, 18 boards and 162 followers.
In terms of number of pins, close behind Visit Norway are the following DMOs: Visit Peak District (299 pins, 15 boards), Visit Trentino (284 pins, 18 boards), Visit Melbourne (236 pins, 9 boards), Visit Abu Dhabi (191 pins, 12 boards), Tourism Vancouver (122 pins, 9 boards), Visit Tuscany (117 pins, 8 boards), Calgary (103 pins, 3 boards), Visit Jordan (98 pins, 13 boards) and Visit London (75 pins, 7 boards).
Below that are 7 DMOs with a decent start (23-43 pins each), 4 DMOs with less than 11 pins each and 5 DMOs that have inactive accounts with 0 pins.
In terms of number of followers, Visit Norway is still at the top with 162 followers.
Behind Visit Norway are the following DMOs: …