QR Codes aren’t new but they’re becoming more mainstream now. Many brands and destinations are using them effectively but users’ expectations are starting to change.
What are they?
A QR Code (Quick Response Code) can be scanned by a smart phone and will take the user to a website, a vCard or compose an email. Most of the uses I’ve seen take users to a website. For some basic QR Code tips, check out this #tourismchat highlights post on QR Codes.
Don’t just slap a code on something. Even though QR Codes are becoming more and more mainstream, it’s essential to provide some type of educational steps for those users who have never seen a QR Code before. Even if it’s a one-liner that says “Scan this with your smart phone.” If you have more room, tell users to download a QR Code reader on their smart phone.
How are brands using them? (the Good)
One of my all-time favorite stores, The Home Depot, uses QR Codes on their flowers and plants. Scanning the code takes you to a site that lists more information about the plant, such as the light, water and spacing needed. Check it out yourself! Click on the photo for a larger image.…