Photo credit: Nan Palmero

LinkedIn Advertising Update

LinkedIn added new targeting features to their advertising platform earlier this month. The new LinkedIn Account Targeting allows advertisers to enter a list of companies to target, which is then cross-referenced with LinkedIn’s huge network. Targeting options: Location (required field): You can select multiple locations from the continent to the city level Company Name (current…

Facebook Canvas Ads

Facebook recently launched Canvas ads – a new, interactive ad experience specifically designed for mobile devices. It’s easy to showcase products in Canvas and, with the focus on photos and videos, this ad is perfect for destinations. Users can scroll on images or swipe through a gallery, both of which can generate inspiration to travel.…