CVBs are doing a great job on Pinterest but are the US state DMOs keeping up?
Out of the 46 state DMOs on Pinterest, 12 accounts were inactive last month and didn’t pin one single image from February 6 – March 4, 2013. And then an additional 7 DMOs that pinned 5 images or less during that same period. There were only 7 inactive accounts the previous month. Is this trend growing? Are DMOs losing interest in Pinterest?
Not all of them! Here are the most active state DMOs on Pinterest:
- Georgia – pinned 248 images (from February 6 – March 4)
- Texas – 144 pins
- Tennessee – 132 pins
- Ohio – 49 pins
- Missouri – 48 pins
- Nebraska – 42 pins
- South Dakota – 41 pins
- Arizona – 41 pins
- Maryland – 38 pins
- Utah – 33 pins
State DMOs typically have gained a decent amount of followers in a short period of time once they start promoting their account across their other social channels. The average state gains approx 50-150 followers each month. You’ll notice below that being an active pinner doesn’t always result in a strong growth in followers. For example, Hawaii gained 202 followers but did not pin any images in the same period of time.
Here are the top DMOs that gained the most followers from February 6 – March 4:…