Pennsylvania unveiled their new logo and tag line earlier this week – Pursue Your Happiness! Pennsylvania’s place in U.S. history — as the birthplace of American independence — provides the perfect starting point for a statement that sets the foundation for translating Pennsylvania tourism into a tagline, visuals and creative brand messaging. Life. Liberty. The…
Let’s take a look at where CVBs stand on Pinterest! Some accounts have reached a few milestones worth noting in this update. *data collected May 30, 2013. Los Angeles has over 30,000 followers now. VisitSavannah Georgia has nearly 25,000 and Pure Michigan will probably be the next DMO to reach 10,000 followers. Other top accounts…
CVBs are doing a great job on Pinterest but are the US state DMOs keeping up?
Out of the 46 state DMOs on Pinterest, 12 accounts were inactive last month and didn’t pin one single image from February 6 – March 4, 2013. And then an additional 7 DMOs that pinned 5 images or less during that same period. There were only 7 inactive accounts the previous month. Is this trend growing? Are DMOs losing interest in Pinterest?
Not all of them! Here are the most active state DMOs on Pinterest:
- Georgia – pinned 248 images (from February 6 – March 4)
- Texas – 144 pins
- Tennessee – 132 pins
- Ohio – 49 pins
- Missouri – 48 pins
- Nebraska – 42 pins
- South Dakota – 41 pins
- Arizona – 41 pins
- Maryland – 38 pins
- Utah – 33 pins
State DMOs typically have gained a decent amount of followers in a short period of time once they start promoting their account across their other social channels. The average state gains approx 50-150 followers each month. You’ll notice below that being an active pinner doesn’t always result in a strong growth in followers. For example, Hawaii gained 202 followers but did not pin any images in the same period of time.
Here are the top DMOs that gained the most followers from February 6 – March 4:…
It’s been an ENTIRE year since I started tracking CVBs on Pinterest! Can you believe it? Me neither. Since my first update (February 22, 2012), there has been amazing growth in the number of pinning CVBs. On Feb 22, 2012, there were- 34 US destinations 3 international destinations 8,041 pins 640 boards 15,575 total followers…
2012 closed with 420 US CVBs and DMOs on Pinterest! I posted a lot of stats last month so let’s just get into the ranking! If you’re interested in how the State DMOs compare, check out this list: And as always, if you know of any CVBs not on my CVBs on Pinterest board, please…
We’re almost ready to close out the year! Will a more active Pinterest account be on your 2013 to-do list?
Most DMOs have stopped pinning all together. From data collected on December 3, 145 DMOs did not pin at all during the entire month of November. That’s 35% of the total amount of DMOs. And approximately the same amount (151 DMOs) pinned 20 or less pins during the month. That’s about one pin per weekday. Some may say that’s enough activity but I feel that DMOs should pin more frequently than that. Here’s the total breakdown:
Can you believe that 47 state DMOs have Pinterest accounts?! I know what you’re thinking… Are they all active accounts? Which states pin the most? Which states have the most followers? Well, I’m here to answer these questions! As far as I could tell, the only state DMOs that are not on Pinterest yet are…
My list of DMOs on Pinterest now has more than 450 international and domestic DMOs! Below is the list of 317 US destinations, ranked by number of total followers, as well as a breakdown in terms of followers, pins and activity. Followers: 20 DMOs have more than 1,000 followers 8 DMOs have more than 2,000…
Congrats, America! Each of the 50 states is represented on Pinterest by at least one CVB/DMO!
Together, the US has pinned over 58,000 images and have more than 60,000 followers! *data collected June 30*
In addition, there were over 11,000 pins pinned in June and more than 15,000 new followers acquired that month!
So which states top the list?
- California: 28 CVBs
- Texas: 24 CVBs
- Illinois: 14 CVBs
- Ohio: 12 CVBs
- Pennsylvania: 12 CVBs
- Florida: 10 CVBs
- Michigan: 10 CVBs
- Missouri: 10 CVBs
- North Carolina: 10 CVBs
- Georgia: 9 CVBs
Total pins by state:…
My list of DMOs on Pinterest has grown to 360 international and domestic DMOs! I’m also now tracking 254 US destinations monthly. Below is the list of US destinations, ranked by number of total followers.
But first, a few stats:
- VisitSavannah Georgia: 2,802 pins
- VisitPhilly: 1,190 pins
- VisitNorfolk VA: 1,158 pins
- Maryland: 1,048 pins
- Temple CVB: 1,046 pins
- Visit Gainesville: 1,030 pins
There are 5 CVBs with more than 1,000 followers:
- VisitSavannah Georgia: 14,474 followers
- Pure Michigan: 1,455 followers
- New Mexico Tourism Department: 1,416 followers
- VisitPhilly: 1,376 followers
- Wyoming Tourism: 1,124 followers
VisitSavannah Georgia stands at the top of the list for gaining the most new followers this month, a total of 1,307 new followers. The next highest 5 CVBs:
- Visit Bucks County: 485 new followers
- Hawaii: 481 new followers
- New Mexico Tourism Department: 474 new followers
- Fort Myers & Sanibel Florida: 473 new followers
- VISIT FLORIDA: 431 new followers
Two CVBs stand out as being the most active in terms of new pins added this month:
Out of the 254 US CVBs, there were 197 active CVBs who pinned at least 1 pin during the past month and 57 inactive CVBs who did not pin at all this past month.
Here’s the list of US CVBs, ranked by total followers:…