Pennsylvania’s new tourism brand

Pennsylvania unveiled their new logo and tag line earlier this week – Pursue Your Happiness! Pennsylvania’s place in U.S. history — as the birthplace of American independence — provides the perfect starting point for a statement that sets the foundation for translating Pennsylvania tourism into a tagline, visuals and creative brand messaging. Life. Liberty. The…

CVBs on Pinterest, June 2013 update

Let’s take a look at where CVBs stand on Pinterest! Some accounts have reached a few milestones worth noting in this update. *data collected May 30, 2013. Los Angeles has over 30,000 followers now. VisitSavannah Georgia has nearly 25,000 and Pure Michigan will probably be the next DMO to reach 10,000 followers. Other top accounts…

State DMOs on Pinterest: March update

CVBs are doing a great job on Pinterest but are the US state DMOs keeping up?

Kind of.

Out of the 46 state DMOs on Pinterest, 12 accounts were inactive last month and didn’t pin one single image from February 6 – March 4, 2013. And then an additional 7 DMOs that pinned 5 images or less during that same period. There were only 7 inactive accounts the previous month. Is this trend growing? Are DMOs losing interest in Pinterest?

Not all of them! Here are the most active state DMOs on Pinterest:

  1. Georgia – pinned 248 images (from February 6 – March 4)
  2. Texas – 144 pins
  3. Tennessee – 132 pins
  4. Ohio – 49 pins
  5. Missouri – 48 pins
  6. Nebraska – 42 pins
  7. South Dakota – 41 pins
  8. Arizona – 41 pins
  9. Maryland – 38 pins
  10. Utah – 33 pins

State DMOs typically have gained a decent amount of followers in a short period of time once they start promoting their account across their other social channels. The average state gains approx 50-150 followers each month. You’ll notice below that being an active pinner doesn’t always result in a strong growth in followers. For example, Hawaii gained 202 followers but did not pin any images in the same period of time.

Here are the top DMOs that gained the most followers from February 6 – March 4:…

CVBs on Pinterest: March 2013

It’s been an ENTIRE year since I started tracking CVBs on Pinterest! Can you believe it? Me neither. Since my first update (February 22, 2012), there has been amazing growth in the number of pinning CVBs. On Feb 22, 2012, there were- 34 US destinations 3 international destinations 8,041 pins 640 boards 15,575 total followers…

CVBs on Pinterest: January Update

2012 closed with 420 US CVBs and DMOs on Pinterest! I posted a lot of stats last month so let’s just get into the ranking! If you’re interested in how the State DMOs compare, check out this list: And as always, if you know of any CVBs not on my CVBs on Pinterest board, please…

CVBs on Pinterest: December Update

We’re almost ready to close out the year! Will a more active Pinterest account be on your 2013 to-do list?

Most DMOs have stopped pinning all together. From data collected on December 3, 145 DMOs did not pin at all during the entire month of November. That’s 35% of the total amount of DMOs. And approximately the same amount (151 DMOs) pinned 20 or less pins during the month. That’s about one pin per weekday. Some may say that’s enough activity but I feel that DMOs should pin more frequently than that. Here’s the total breakdown:

Who were the most active pinners in November? Boston USA, Explore Georgia, VisitSavannah Georgia, Panama City Beach and Lake County Ohio Visitors Bureau take the lead.

In terms of total pins, VisitSavannah Georgia, Visit Philly, Explore Georgia, Boston USA and Temple CVB rank at the top of that list. Here’s the breakdown of all 413 DMOs: …

State DMOs on Pinterest: October Update

Can you believe that 47 state DMOs have Pinterest accounts?! I know what you’re thinking… Are they all active accounts? Which states pin the most? Which states have the most followers? Well, I’m here to answer these questions! As far as I could tell, the only state DMOs that are not on Pinterest yet are…

CVBs on Pinterest: October Update

My list of DMOs on Pinterest now has more than 450 international and domestic DMOs! Below is the list of 317 US destinations, ranked by number of total followers, as well as a breakdown in terms of followers, pins and activity. Followers: 20 DMOs have more than 1,000 followers 8 DMOs have more than 2,000…

States on Pinterest: Top 10 Lists

Congrats, America! Each of the 50 states is represented on Pinterest by at least one CVB/DMO!

Together, the US has pinned over 58,000 images and have more than 60,000 followers! *data collected June 30*

In addition, there were over 11,000 pins pinned in June and more than 15,000 new followers acquired that month!

So which states top the list?

Most CVBs/DMOs on Pinterest:

  1. California: 28 CVBs
  2. Texas: 24 CVBs
  3. Illinois: 14 CVBs
  4. Ohio: 12 CVBs
  5. Pennsylvania: 12 CVBs
  6. Florida: 10 CVBs
  7. Michigan: 10 CVBs
  8. Missouri: 10 CVBs
  9. North Carolina: 10 CVBs
  10. Georgia: 9 CVBs

Total pins by state:…

CVBs on Pinterest: June update

My list of DMOs on Pinterest has grown to 360 international and domestic DMOs! I’m also now tracking 254 US destinations monthly. Below is the list of US destinations, ranked by number of total followers.

But first, a few stats:

A total of 6 CVBs have pinned over 1,000 pins:

There are 5 CVBs with more than 1,000 followers:

VisitSavannah Georgia stands at the top of the list for gaining the most new followers this month, a total of 1,307 new followers. The next highest 5 CVBs:

Two CVBs stand out as being the most active in terms of new pins added this month:

Out of the 254 US CVBs, there were 197 active CVBs who pinned at least 1 pin during the past month and 57 inactive CVBs who did not pin at all this past month.

Here’s the list of US CVBs, ranked by total followers:…