Websites/Analytics #tourismchat

If you’re not already familiar with #tourismchat, it’s a biweekly twitter chat (Thursdays at 2pm CST) that focuses on how social media is used in the tourism industry.

Our last chat, July 21, was about Websites/Analytics. You can read through the chat transcript [pdf] but here are some of my favorite tweets from the chat:

  • When it comes to using website analytic software internally or having an agency handle the reporting, most of the chat participants use Google Analytics internally, even if an agency helps measure traffic.
  • Most chat participants optimize their website on a regular basis. Travel 2.0 added: Typically a constant cycle works, try to touch your top 50 pages once every 3 months and repeat.…

Social PR #tourismchat

If you’re not already familiar with #tourismchat, it’s a biweekly twitter chat (Thursdays at 2pm CST) that focuses on how social media is used in the tourism industry.

Our last chat, June 9, was about Social PR. You can read through the entire chat transcript [pdf] but here are some of my favorite tweets/replies from the chat:

Do you have a separate Twitter/Facebook account for your PR efforts?

  • @theresaoverby: No separate accounts. Just one voice and central location. So far it’s been successful.

Do you use particular sites to send press releases?

  • @maddenmedia: We post them to our website and SoMe accounts. As far as press goes, we send it the old fashioned way – pigeon carrier.
  • @AshleyTravels: Increased interaction, IMO. RT @lizpurcell What is the response to having SoMe links on your releases?

Do you have an online newsroom?

Best Practices: Destination Blogging

The Feb 3 #tourismchat focused on Blogging for Destinations (transcript). You can also download the transcript as a PDF. Here are my chat highlights: WordPress seemed to be the favored platform among chat participants. Tumblr and Blogger were also mentioned. When it came to in-house blogging vs. using outside bloggers, many of the chat participants…

Best Practices: E-Newsletters

The Jan 20 #tourismchat focused on the Best Practices for E-Newsletters in the age of Social Media (transcript). You can also download the transcript as a PDF. Here are my chat highlights: Many of the chat participants thought e-newsletters shouldn’t be sent out more frequently than monthly or quarterly Some topics to include in your e-newsletters are blog…

Using Social Media to Promote Events

The Jan 6 #tourismchat focused on using social media for event promotion. You can read the entire transcript in a google doc. Here are my highlights:

Hashtags: the responses were split on whether events needed a specific hashtag or one that has multiple uses. A good example is #PCMA (used year-round) and #PCMA11 (used specifically for Convening Leaders). Either way, a hashtag MUST be promoted weeks, if not months, in advance and should be placed on all marketing material such as brochures, websites, e-newsletters, twitter bio, etc. For more hashtag information, check out my post on How to Create a Hashtag for Your Event.…

Social Media Contests

The #tourismchat on December 16 focused on social media contests. Here are some of the highlights: – apps, like Wildfire, make managing social media contests very easy – determine the goal of your contest: build fan base, gain photo assets, etc – have Terms and Conditions set in place, especially if public voting is involved…

Twitter Transcripts

Transcripts are essential for twitter chats. Not only to refresh your memory of the chat but they’re also great for those who were unable to participate during that hour. If you’re not familiar with #tourismchat, it’s a biweekly twitter chat focusing on social media in the tourism industry. Each chat varies but we normally see…

QR Codes in the Tourism Industry

Last week’s #tourismchat was on QR Codes and how they can be used in the tourism industry. If you have time, you should definitely read the full chat transcript. We were lucky to have two extremely knowledgeable people participating on this chat: John Foley (@johnfoleyjr) and QReate & Track (@QReateAndTrack).

Here are some of my takeaways:

  • QR codes can link to anything. Some link to targeted landing pages. Others link to an email address/contact info. The options are endless and can include videos, maps, photo galleries, text-messaging opt-ins, etc.
  • If you’re linking to a site, make sure it’s a mobile site…