Social Media Best Practices on #tourismchat

Our February 23 #tourismchat focused on Social Media Best Practices and covered many platforms. Here are some highlights:

Twitter: What tools do you use? Any time-saving tips?

  • ELearningU TweetDeck, Hootsuite. Twellow is a great tool to find locals (LOVE Twellowhood)
  • Joe_ExpCols Google Reader for content, Sprout Social for monitoring. Google Analytics all day every day.
  • emilyforsha I’m a Tweetdeck girl, but use Hootsuite app for mobile. Love Google Reader to find content.

Facebook: What posts get the best interactions? How frequently do you post?

  • HeidiTown best interaction when you ask people their opinion. People love to share about themselves!
  • TourismCurrents Facebook posting. Photos, especially of food, do well. Love to send ’em from phone. Post 1-2/day, incl. weekends.
  • pagetx Any time I post food photos, my engagement goes through the roof. Fill in the blank works well too.

Flickr: Photostream and/or group? How much time do you spend per month here?…

September 1 #tourismchat Highights: Multimedia

Photos, videos, podcasts — they’re all assets DMOs can use to further promote their destination. The September 1 #tourismchat focused on creating and using these types of assets. Feel free to read the entire chat transcript (from the amazing Chirpstory site) or for a quick summary, here are my highlights:

How do you obtain photo/video assets? (create in-house, hire photog/videographer, etc)

  • @jeremy_harvey We do both. Hire prod co for big projects; in-house for vodcast-type vids.
  • @TomMartin combination… create, cajole, hire out and sometimes reward (as in consumer gen content)
  • @jennrush03 We have our in-house video production manager and interns. Photos it’s either staff or freelance work from local photographers
  • @theresaoverby I buy a lot of stock photos from local photographer. Video is some agency, some in-house, but not enough assets..
  • @katiecook A combo of everything you stated. Also ask photographers to use their images for free (gives them exposure)
  • @pagetx We curate a group on Flickr. Works like a charm for photos. We also hold an annual photo contest.
  • @wilkinsh We are using all ways to acquire video and photo. Even recruiting college students.
  • @DanielleRauch photographer & our staff. We ask partners too

What is the ratio of professional vs. amateur content that your CVB owns/creates?

  • @katiecook 70/30 professional vs amateur.
  • @TunicaMS We are working on a plan but it looks like 35% pro and 65% am
  • @MaddenMedia Not a CVB, but I think a good 50% pro to inspire the other 50% to participate
  • @pagetx Prolly 90-95% amateur on Flickr. We sometimes use our company’s videos, as well as from other professional entities.
  • @Beaumartian right now it’s about 60 Prof /40 Amateur at the moment.
  • @wilkinsh 85% amateur, 15% prof. but that scale will soon change.
  • @jeremy_harvey We’re about 90% pro vs. 10% in house. We do a lot of video.
  • @jennrush03 Photos about 85% in house (that’d be the amateur side!) Use professionals mainly for annual visitor map, special needs…
  • @theresaoverby 80% pro, 20% amateur

Are you using audio in any way? (podcasts, itunes, etc)…

The Honey Badger is my hero

It’s been brought to my attention that some people don’t think I can be mean. And while that’s probably a good thing, sometimes I’ll go out of my way to be nice and end up sacrificing things I want to keep others happy. If you’re also like this, take a vow to change with me.…

Tracking and Reporting

Once you learn how to properly use social media, it’s time to get serious and treat it as part of your marketing plan. Create a strategy, utilize the appropriate social networks for your organization and analyze your efforts. Let’s focus on the analysis portion.

Goals: Why are you using social media?

“Because everyone does it” is no longer a valid reason to delve into the world of social media. Especially without a plan. Not having social media strategies and goals is the fastest way to fail. Sure, some people get lucky in their efforts but flying by the seat of your pants is not a strategy.

As with your traditional marketing, you need to set goals and then analyze your efforts to make sure you’re reaching these goals.…