Recently there have been 3 tourism Pinterest contests that have caught my attention.
1. Visit Bucks County “Repin It to Win It” Contest
This was the first CVB contest that I’ve seen. The rules are simple: repin any image from their Repin It To Win It Contest board and you could be selected randomly to win that prize. The contest period was just over a month long (March 20 – May 1, 2012).
They had 182 followers (those following their account, not the cumulative followers all of their boards) before the contest and currently have 345 followers, an 89% increase. A lot of DMOs have seen a growth average of 10-20 followers per week, which correlates directly to the amount of pins added each week. Visit Bucks County’s average for this contest period so far has been 28 followers per week.
Their contest board currently has 828 followers. They have 17 prizes/pins on that board and have a total of 2,065 repins for the contest so far.
On April 13, we saw a big jump in traffic to the contest. The ‘Repin It To Win It’ board jumped from 598 on April 12 to 733 on April 13. We specifically saw a great deal of activity on the Sesame Place pin, including more than 20 comments on that pin.
In terms of promotion, check out this get pinterested post or visit their Visit Bucks County News Pinterest board for other blog mentions.
We’ve promoted the contest through the press release, Facebook and Twitter (daily tweets about the different prizes). We’ve worked with our participating partners to encourage them to promote the contest through sample Facebook and Twitter posts on their company accounts. We promoted the Pinterest contest in our ‘This Weekend in Bucks County’ e-newsletter, as well.
This looks to be very successful! Congrats! And thanks to Jessica for providing extra stats and information!
2. Experience Columbus’ “Repin it to Win It!” Contest
This is a quick little contest to give away one prize. To enter, just repin this one image on Pinterest or leave a comment on their blog post.
Experience Columbus typically gains 20-30 followers per week. This contest is so short that it probably won’t impact their following much. So far there have been 33 comment entries on the blog and 68 repins. Of those, 50 repins occurred on the first day of the contest.
This was promoted on twitter and Facebook. It’s a very innovative way to incorporate Pinterest in a giveaway.
Well done! And thanks to Joe for providing the stats!
3. Pin Hawaii! Win a trip to Hawaii with Aqua Hotels & Resorts
This contest isn’t from a DMO but I’m including it this list because it still promotes tourism and it’s just so beautifully done.
Go to www.pinhawaii.com and be amazed!
What I love the most is that everything is on one site. The rules, entry form and even examples of what to put on your board. They show you tagged pins for inspiration or easy repinning.
This contest requires a little more effort but the prize makes it worth it.
- Follow Aqua Hotels on Pinterest
- Create a Hawaii Bucket List board
- Tag your board with #pinhawaii
- Submit your board’s URL on the entry form
This contest runs April 9-30, 2012. The only confusing part is whether people need to tag their BOARD or tag their PINS. Only one board comes up in the #pinhawaii search and it appears that it’s not related to the contest. So if this is criteria to win, you might want to quickly create a board. The odds may be with you!
What have been your favorite Pinterest contests?