I recently found this great post about a Twitter Engagement Formula (Angela Maiers) and even though it’s over a year old, the basic strategy behind it still holds true today. Angela states that she uses a 70-20-10 formula for twitter:
Share Resources (70) – Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.
Collaborations (20) – 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.
Chit-Chat (10) 10% of my Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!
This ratio is not a “one size fits all” plan but it’s a great start for anyone, especially businesses, using twitter. Remember, if no one is talking to you, use twitter search to find them and connect.
What’s your twitter formula?