A great resource for tracking links, BudURL can also give you insight on which themes gather the most interest among your followers. An easy way to do this is by creating a BudURL label for each theme such as architecture, culinary, destination (a catch-all category), family, nightlife, etc.
Once you create your theme labels, all you have to do is check off the corresponding box as you shrink your URL.
When analyzing or creating a report on your URL click-thru stats, just click on the label name for a list of all the URLs in that theme. I tally up the clicks from each theme and enter them into a pie chart for visualization.
Time-saving tip: as you create your shortened URL, paste the actual tweet into the “Notes” box. Even though this takes a few extra seconds, it will save you a ton of time when you create reports that include the top 5 or 10 tweets with the highest click-thru rates.
BudURL is free for 250 URLs or less so I highly recommend trying it out for a few months. Always track, analyze and modify (if needed) your social media efforts.